Hey,
A landing page isn't just a small website. It's a sales tool. And like any tool, there are cheap ones that break on first use and good ones that pay for themselves.
I often get asked: what does a landing page cost? The honest answer: depends. But I can show you what it depends on.
#The real prices
A template landing page that you click together yourself with Wix or Squarespace costs you maybe $200 a year for the subscription. Plus your time. Plus the fact that it looks like a thousand others.
A professionally designed landing page from a freelancer runs between $1,500 and $4,000. That's the range where most serious projects land. You get custom design, responsive implementation, and someone who knows what they're doing.
At agencies, you pay $3,000 to $8,000 for the same thing. Not because the service is better, but because agencies have higher costs. Sometimes the added value is there, often it's not.
And then there's the premium league. Landing pages with extensive conversion optimization, A/B testing, copywriting, and psychologically grounded structure cost $5,000 to $15,000. That sounds like a lot, but if the landing page is meant for a campaign with a six-figure ad budget, it puts things in perspective quickly.
#What determines the price
Not every landing page is the same. Complexity makes the difference.
A simple lead capture page with headline, text, form, and a few testimonials is manageable. A few hours of design, a few hours of development, done. That's the lower end of the scale.
Once animations come into play, video embeds, interactive elements, or complex form logic, the effort increases. And with it the price. A configurator that shows the user a custom offer based on their answers isn't standard work.
Content matters too. If you deliver finished copy and images, you save money. If the service provider handles the copywriting, that costs extra. Good copywriting costs $500 to $1,500. Bad copywriting costs you customers.
#What you should get for your money
For a professional landing page at $2,500, I expect the following:
Strategic consulting on structure and user flow. Not just building what the client says, but questioning whether it makes sense. Conversion optimization begins before the first pixel.
Custom design that fits your brand. No templates, no website builders. A layout that works for your offer and your target audience.
Responsive implementation that works on all devices. That's not an extra in 2025, that's baseline. Over 60 percent of traffic comes from mobile.
Fast loading times. A landing page that takes three seconds to load loses half its visitors. Performance is part of the job.
Clean tracking setup. Google Analytics, conversion tracking, event tracking. Without data, you don't know if the page is working.
Legally compliant implementation. Privacy policy, imprint, GDPR. This has to be right, or it gets expensive.
#The ROI factor
This is where it gets interesting. Because a landing page isn't an expense, it's an investment. And investments have to pay off.
Let's say you sell a service for $500. Your current conversion rate is 2 percent. Out of 1,000 visitors, 20 become customers. That's $10,000 in revenue.
A professional landing page increases your conversion rate to 4 percent. Not unrealistic, that's a typical improvement. Suddenly you have 40 customers instead of 20. That's $20,000 in revenue. The $2,500 investment paid for itself after the first month.
That's not magic. That's math. But this math only works if the landing page is good. A cheap page that converts the same as before is wasted money.
#The most common mistakes
First: skimping on copywriting. The design can be perfect, but if the text doesn't convince, nobody buys. Good copy is half the battle.
Second: too many distractions. A landing page has one goal. One call-to-action. Not five different links, not navigation to other pages. Focus.
Third: no mobile optimization. I still see landing pages that don't work on phones. That's unforgivable in 2025.
Fourth: no testing. A landing page is never finished. It has to be tested, optimized, improved. Anyone who builds once and then forgets is leaving potential on the table.
Fifth: wrong traffic. The best landing page is useless if the wrong people land on it. The page has to match the ad promise. If the ad promises something different than the landing page delivers, visitors bounce.
#When a professional landing page is worth it
Whenever you spend money on advertising. When you run ads on Google, Facebook, LinkedIn, then the landing page is the decisive factor. Every percentage point more conversion means more revenue at the same ad spend.
Whenever you have a concrete offer. A product, a service, an event. The landing page focuses on that one thing and sells it.
It's not worth it when you have no traffic. A landing page without visitors is like a store window in a dead-end alley. First the traffic, then the optimization.
#The actual point
The question isn't: what does a landing page cost? The question is: what does it cost you not to have one? Or to have a bad one?
If you spend $1,000 a month on advertising and your conversion rate is at 1 percent, you're losing 99 percent of your potential customers. A landing page that raises that to 3 percent triples your return.
That's not rocket science. That's craft. But craft you have to know.
Cheers,
Rafael