How can I help? I listen, think along, and build what your project needs.
About me
I'm Rafael, freelancer and on the web for over 20 years.
Listen, understand, build.
In that order, not the other way around.
I used to build websites with tables in Dreamweaver, today with AI. In between, everything has changed except what matters: listening, understanding what someone really needs, and then building it.
From Counter-Strike clans and forum signatures, through agencies, a startup and a few detours, back to freelancing. Only this time with 15 more years of experience on the clock.
Cheers,
Rafael
How can I help?
I listen, think along and build what your project needs. Design, code, strategy, all from one person, start to finish.
Services
You save hours every week because I automate your recurring tasks. I build workflows that sort your emails, prepare proposals and move data between your tools without you having to check in.
You get an interface your customers never have to think about. I turn your offer into screens that build trust and convert visitors into buyers.
You get a brand people recognize. Logo, colors, typography and tone work together so you look consistent everywhere. From business card to Instagram post.
You get a page that actually sells. I structure your arguments so visitors understand why they should act now. No fluff, no bloated layouts.
You manage your content yourself, without calling anyone. I build a WordPress setup that fits your workflow. Fast, secure, no plugin chaos.
You get code that performs and stays maintainable. Whether it is a new feature, shop integration or API connection: I build it to work today and still make sense in three years.
You get an honest assessment before you spend money. I show you what is worth doing, what you can skip and the fastest path to your goal.
You talk to one person who sees the whole picture. No briefing ping-pong between agency, developer and designer. Design, code and strategy from a single source.
You control your whole home from one app instead of five. I set up Home Assistant, connect your devices locally and build scenes that match your routine. Your data stays with you.
Portfolio
“He is one of the very few designers I know, who accepts the client's strangest style decisions exactly up to the point where usability or conversion are affected and therefore manages to convince clients, whenever it's really necessary.”
Bad Weather Personnel