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Fürth, Germany. Remote worldwide. Replies within 24 hours. Free 15-minute call

Websites, apps and automations that just work.

Planned, designed and built by one person. You explain it once, I do the rest, and after launch I'm still around.

Adidas, Haufe Group, Intalento, BMW Startup Garage, Groupon, Milon, adorsys, itsmydata, Mönius, shiftschool, siegfried und roi, PhysChem Analytics
Showreel by Rafael Alex, preview image
On to the services

Six services, one person. From the first email to launch.

AI automation

I take over the work that is the same every day: sorting emails, answering requests, preparing quotes. It then runs on its own, you only check.

YouI read every request myself, retype everything and write the quote by hand. That costs me an hour every day.
RafaelThe quote is ready before you have seen it. You skim it, click send, done. You get that hour back every day. Runs in the programs you already use.
Sort and answer emailsPrepare quotesRequests into the customer listInvoices to bookkeeping
Appointments into time trackingWeekly report, automaticSync data between programsReminders and follow-ups

Not with me: AI for its own sake. Big software nobody uses.

Web design

A website that brings requests. I plan, write, design and build it. You explain your business once, I do the rest.

YouOur website is eight years old, takes forever to load, and nobody reads it on a phone. Requests have almost stopped. What does a new one cost?
RafaelWe talk for an hour, then you get a quote that fits you: fixed price or by effort, your choice. Then I build the site: fast, easy to read on a phone, with a clear path to the request. Design and code belong to you.
New website for your businessSmall website for freelancersRenew an old site without losing Google rankingsSite in several languages
Get found on Google in your cityOnline shopCopy and structure includedFast on every phone

Not with me: Page-builder templates. Costs you do not know up front.

Branding

A look that is the same everywhere: logo, colours, typefaces, templates. From someone who builds the website afterwards.

YouOur logo comes from a builder, we have three different blues, and every presentation looks different.
RafaelYou get a logo, colours, typefaces and ready templates for website, print and social media. From then on everything looks like one company, and everyone on the team can use it. All files belong to you.
Logo and wordmarkColours that work on screen and paperTypefaces licensed for the webBusiness cards and print
Social media templatesRefresh instead of starting overShort rules for using itFavicon and app icon

Not with me: A logo with nothing around it. Designs that break in the browser.

Web development

Software for your workflow when Excel and email are not enough. Runs in the browser, everyone on the team can use it.

YouBookings arrive by email, end up in Excel, and someone types them into the invoicing tool. Errors included.
RafaelI build you a tool for exactly this workflow: the booking comes in, you approve with one click, the invoice goes out. No retyping, no errors. We start small with what you need daily, then expand.
Customer area with loginBookings and adminCalculator or configurator for your websiteInternal tools for your team
First version of a product ideaConnect your programsOverview and reportsApp for the phone

Not with me: Everything at once before anyone uses it. Software tied to a single vendor.

Landing pages

One page with one goal: turn visitors into requests. For ads, campaigns and new products.

YouWe pay for Google ads every month. The clicks come, requests don't.
RafaelI build a page just for this ad: one clear promise, one form, nothing that distracts. Afterwards you see exactly which click turns into a request and what it costs. From 1,500 euros, depending on scope.
Page for Google and social adsRequests for your offerEvent sign-upsLaunch of a new product
Newsletter sign-upTest two versionsMeasure what worksCopy that leads to the click

Not with me: Menu, blog and distraction. Stock photos and empty phrases.

WordPress

A WordPress site you can maintain yourself. Your own design, ready-made sections, and I keep it fast and secure.

YouFor every text change I email the agency, wait a week and pay every time.
RafaelYou get 36 ready-made sections in your design: hero, team, questions and answers, contact form. You combine them yourself and change texts and images whenever you want. Half an hour of training is enough. Maintenance without a contract.
Your own design instead of a template36 sections to combineMove from a builder or old siteMaintenance, backups, updates
Online shop with WooCommerceSeveral languagesFast without extra pluginsTraining until you can do it

Not with me: Page builders or Gutenberg. Twenty plugins fighting each other.

Listen, understand, build. In that order, not the other way around.

First call, 15 minutes

What costs you time or customers right now
What is already there and can stay
What it is worth to you
Free. If I can help, I say so. If not, I say that too.
Book a call

Your quote

ScopeOnly what you need
PriceFixed, by effort or on retainer, you decide
AdjustableToo big, too small? We adjust it
StartSet as soon as you say yes
In writing, tailored to you

Build

DesignYou see it before it gets built
BuildFast, on phones too
ApprovalTwo rounds of changes included
LaunchHappening now
Handover and training

Some of the work

Websites, apps, brands and print from the last few years. More of it, and the story behind it, on the about page.

From people who can judge

Rafael looks after our website and builds the landing pages for our campaigns. Fast, cleanly built, and when something breaks he is there.
Marco Pawlowskiitsmydata.desince 2023
Rafael builds our WordPress sites, the digital subscription flow and the broker platform. What he builds works, and when we need something, it is there shortly after.
Thomas Hübschmoenius.comsince 2017
He is one of the few designers I know who accept a client's odd taste right up to the point where usability or conversion would suffer.
Hans Georg Bauerschlechtwetterpersonaler.desince 2014
Rafael is a gifted guy. He often says 'No, that won't work', and then it works anyway.
Moritz Solledersiegfriedundroi.com2018 to 2023
Event material, social media, newsletters: Rafael delivers on schedule and on brand. You never have to explain anything twice.
Carolina Alexbmwstartupgarage.com2018 to 2022
One of the few designers who have good taste, know what they are capable of and still keep their ego in check, and who also understand what the word positioning means.
Tobias Burkhardtshiftschool.de2016 to 2022
Rafael Alex

I'm Rafael, freelancer and on the web for over 20 years.

I used to build websites with tables in Dreamweaver, today with AI. In between, everything has changed except what matters: listening, understanding what someone really needs, and then building it. Read the full story ›

Over 20 years of experience

Agency, startup, freelance since 2016. I have already made the expensive mistakes. You do not have to pay for them.

0years on the web

A price that fits you

Websites from 3,000 euros, automations from 1,500 euros. Fixed price, by effort or a monthly retainer, your choice. In writing before the start, no surprise at the end.

Fürth, Nürnberg, remote

On site in the Nürnberg metro area, otherwise by video. And after launch I am still around, no ticket system.