Web design for SMBs in Nuremberg, without agency overhead

In short: an SMB in Nuremberg doesn't need an agency with a reception desk and a project manager, it needs someone who listens and builds. I'm that someone.

Most mid-sized companies in the metro region know the pattern. Inquiry to an agency, meeting with sales, proposal from the account manager, execution by someone you never actually see. Between your problem and the person writing the code sit four layers. Every layer costs money and time.

I do it differently. As a freelance web designer, I work directly with you. No sales team, no account management, no handoffs. You describe what you need, and I build it. Based in Fürth, clients are often in Nuremberg, Erlangen, Schwabach, Ansbach.

Over 20 years in the web business. Started with tables in Dreamweaver, today working with AI and modern frameworks. The essentials haven't changed. Listen, understand, build.

Why a freelancer instead of an agency makes sense for SMBs

The difference isn't in skill, it's in structure. An agency has to cover fixed costs, a freelancer doesn't.

A mid-sized advertising agency in Nuremberg has rent, reception, bookkeeping, sales, often junior staff in training. All of that has to be paid for, regardless of how much of your project time is actually productive. Rule of thumb from the industry: out of an agency's hourly rate, roughly 30 to 40 percent goes to the person actually doing the design or code. The rest covers overhead and margin.

With a freelancer, that share goes away. Not because I work cheaper, but because there's less in between. A day rate of 800 to 1,200 euros as a freelancer corresponds to roughly an agency quote of 1,500 to 2,200 euros, for comparable results.

For SMBs, that means in concrete terms: the same website a Nuremberg agency offers for 20,000 euros is often achievable as a freelance project for 8,000 to 12,000 euros. Not in every case, but often. Details on the price range are under Web Design Prices Compared.

There are cases where an agency is the right choice. If you want to run print, video, social ads, and a trade show presence in parallel, you need a provider with a team. For a website and its ongoing development, a freelancer is enough.

What I actually build for SMBs in Nuremberg

I build websites that sell. So pages that bring in inquiries, not awards. The scope is based on what you actually need.

The most common project is the classic company website: homepage, services, about us, references, contact, legal notice, privacy policy. Eight to twelve pages, cleanly structured, mobile-optimized, with a CMS you can maintain yourself. Usually priced between 5,000 and 9,000 euros. The base is typically WordPress, because your staff already know it and editor permissions are easy to assign.

If you just need a campaign page or a product launch, a landing page is the faster route. 2,500 to 5,000 euros, focused on one clear call to action.

If your existing website is outdated or technically at its limit, a website relaunch comes into play. Here it's not just about new design, but structure, load time, editorial workflow, and search engines. How fast that goes depends almost entirely on existing content and approvals, not on the technology.

On top of that come special cases: internal tools, client portals, appointment booking, quote configurators. Those aren't classic websites, they're closer to a custom web application.

Not part of the offering: off-the-shelf Shopify setups, print campaigns, classic SEO as a retainer, Google Ads management. There are specialists for that, and I gladly recommend them.

How a project runs with me

Talk first, then estimate, then build. No quotes shot in the dark, no contracts before we've actually met.

The process is similar for most projects. It starts with an initial call, usually 30 minutes by video or in person in Nuremberg. Free, no obligation. I ask about the context: what do you do, who are your customers, what isn't working on the current website, what needs to change.

Then comes a written proposal with a fixed price or a clear scope. No running hour counter, no open ends. You know the cost up front.

Once the proposal's accepted, a kickoff follows. For local clients, gladly in person, with coffee and a whiteboard. We clarify goals, target audiences, content, access. Then it moves into the design phase, usually in Figma, with one or two feedback rounds. After that: build, testing, handover. At the end, there's a short training session so you or your team can maintain content yourselves.

After launch: either you take over on your own, or we agree on a small maintenance retainer. No obligation, no subscription model.

Local connection: Nuremberg, Fürth, Erlangen and the region

Nuremberg is a strong economic region for trades, B2B services, retail, and manufacturing SMBs. Those are exactly my typical clients.

The base is Fürth, ten minutes by subway to Nuremberg. For in-person meetings I'm flexible, whether you're in the southern part of the city, in Langwasser, in Zirndorf, or in Erlangen. An in-person kickoff often works better than three Zoom calls. After that, collaboration usually runs digitally, with occasional in-person meetings at bigger milestones.

Clients from the region are often trade businesses, law firms, tax consultancies, smaller manufacturing companies, healthcare providers, clubs and associations. What unites them: they need a website that brings in new customers and doesn't need constant internal maintenance. Not a template from a homepage configurator, but not the full agency package either.

If you're based elsewhere: no problem. Being close to Nuremberg is an offer, not a requirement. I regularly work with clients in Berlin, Munich, Vienna, and Zurich. If you're right in Fürth, you'll find more under Freelance Web Design Fürth.

What you can do next

The easiest step is a short conversation. 30 minutes, free, no sales pressure.

If your project is still unclear, we'll figure out in the call whether a landing page, a company website, or a relaunch is the right fit. If you already know exactly what you want, you can send a request directly with scope and timeline. Either is fine.

What you should bring: an idea of what the website needs to achieve. Generate inquiries, get appointments booked, present products, build trust. The clearer the goal, the more precise the proposal.

Listen, understand, build. In that order, not the other way around.

Let's talk.